Client: The New Zealand Initiative
Job: Annual report
I was contacted at the end of 2015 to design the New Zealand Initiative’s new annual report. The brief was to come up with a 'look and feel' that took a step away from their previous annual reports but retained the essence of the brand.
Keeping the same format, I overhauled the layout, refined the typography and reduced the number of photographs, opting for fewer better quality images. The result was a clean, professional and approachable annual report.
I have continued to lay out the annual report each year since, making subtle changes to keep the publication looking fresh and relevant.